"You should know as well as anyone that the quest for 4-digit horsepower comes with compromise"

By all means please outline the compromises. My UR car has 4-digit horsepower and I can assure you there have been no compromises. Good grief, she is a Stage 3 beast and retains all the functionalities that were there when she was stock. Other than now obtaining true (not hyped) "hyperspeed" performance, the only downside with the UR build falls on the ears of my neighbors and those along the road looking up to see what the heck is coming their way. The sound is so intoxicating, many times more than the OEM Race Exhaust that was previously on the car.

Whether I take a hit from a standstill or roll, the power is there once the pedal is engaged. The 0-60's are indeed "hyperspeed" for a street car and I can count the time it takes on one hand to obtain a 100mph gain from the rolling start speed. Many of us recently watched a video of a car driven by a female on a dry lake bed doing her best to hit 200mph. I myself almost feel asleep because it took so long and in the end, with all H's owners knowing the faster you go, the speedometer indicates higher speeds than you're actually going so her 200mph was more or less in the high 180's, if even that. Wrong I may be, but it was advertised as a SC car. My car before the UR build went down the runway at Texas Invitational last fall with my speedometer showing 149 as the top speed. I roll around, pick up my official time slip and the car had only gone 138.2. Bummer, right! Oh I can say this, not sure what UR did but my speedometer is now calibrated correctly as it matches speeds indicated on my VBox, no matter how fast the car is going.

Now let's talk about this. The great thing about how UR setup my car is that she has four settings. While driving, I don't have to run around with all that four digit HP at the wheels, I can turn her down, though I rarely do. The only time I turn her down is when I am "tracking" the car on the long windy (curvy) hilly roads out here in West Texas or the Hill Country. The roads are mainly chip & seal surfaces which aren't always sustainable for coming out of a curve at 1100+ HP so I just turn her down to her lowest setting which is perfect. I can come out of a curve into a straightaway and gain 50MPH more or less before prepping for the next curve, it's great! I am not sure if the SC systems provides the ability to control HP but I myself do enjoy the ability to do so and adapt to the driving conditions the roads ahead of me layout. All in all huge advantage.

Turbo or SC. All in all it depends on what the driver wants and what their budget will allow. I can say this with first hand experience. Whether I'm challenged by a car while sitting at a light or one that rolls up on me, the car is a two-staged beast. She has the power from both a dig and roll to spank the car next to her. Instant power, yes sir, the UR car's deliver instant power and with the ability to control your HP settings, the UR cars are able to adapt to the road conditions that may come your way. Another important aspect is that anytime I am not satisfied with my HP settings, UR, all the way from North Carolina and tap into my car and adjust he HP settings to my liking.

You have a good product and good platform for the SC enthusiasts. From a marketing standpoint, don't become so biased as to overlook any advantages a competitors platform may have, rather improve your platform to outperform your competitors product rather than "hyperup" videos/articles in an attempt to do so.