Well I agree that a Huracan buyer is not typically looking at Audi when shopping for an exotic car but now the decision to pay more for a Huracan over an R8 becomes an emotional decision and not performance or value driven one.

I admit I would still pick a Huracan over R8 having both options but I think VW group should not have diluted the value of the Huracan by making the R8 cheaper with the EXACT performance and technology.

It seems like they don't care that much about product cannibilzation and the brands are still fiercely competing against one another.